By Robert Tate, Automotive Historian/Researcher
Published 2.04.2026
George Romney (1907–1995) emerged as a major automotive leader in the 1950s with the introduction of the compact Rambler. A close friend of George Mason, Chairman of Nash-Kelvinator, Romney joined the company in 1948 and became CEO after Mason’s death in 1954.
1956 Nash Rambler
Romney championed compact cars at a time when Americans were beginning to appreciate smaller, more efficient vehicles. He played a central role in developing the 1956 Rambler models—four‑door hardtops sold under both the Nash and Hudson nameplates. The hardtop station wagon became the most expensive model offered that year.
In 1957, American Motors introduced its 1958 models with new styling, including dual headlights and a redesigned grille. That same year the company discontinued the Nash and Hudson brands, focusing entirely on the Rambler line. Despite the 1958 recession, the Rambler American—a two‑door sedan with a 100‑inch wheelbase—became an immediate success.
1959 Rambler American
A station wagon joined the Rambler American line in 1959 at a price of $2,060. By the early 1960s, Romney’s leadership helped Rambler achieve record sales. In 1961, Rambler overtook Plymouth for the No. 3 position in U.S. auto sales—an unprecedented accomplishment for an independent automaker.
American Motors won multiple fuel‑economy awards in 1961, and Romney’s national profile grew. He appeared on the cover of Time magazine on April 6, 1959, for his influential role in establishing the compact‑car market.Rambler station wagons remained popular, including the 1961 Rambler Classic. The 1962 Rambler American sedan, equipped with basic Deluxe trim, sold for $1,846.
1962 Rambler Sedan
In 1961, American Motors hired designer Richard A. Teague, whose work contributed to the award‑winning 1963 Rambler models, recognized as Motor Trend’s Car of the Year. Romney left American Motors on November 15, 1962, to enter politics and went on to serve as Governor of Michigan from 1963 to 1969.
On a personal note, I had the pleasure of meeting George Romney many years ago. He was a gracious gentleman with a deep appreciation for the automobile industry.
George Romney figures prominently in the docu-series "The Last Independent Automaker" all about the rise and decline of American Motors. Watch all 6 episodes here.
Bibliography:
Foster, Patrick R. *An Illustrated History: AMC Cars 1954–1987* (2004)
Public Relations Department. *American Motors Corporation* (1969)
Langworth, Richard M. *Encyclopedia of American Cars 1930–1980* (1984)
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