Event Description:Out of the thousands of parts that make up a car, the body is the first thing we see. It is critical to safety, comfort, styling and corporate identity. Perhaps the most prominent auto body producer – Fisher Body Company – grew from a family business, operated by a close-knit group of brothers, into a central pillar of General Motors. From early enclosed car bodies through 1950s tailfins and beyond, “Body by Fisher” indicated a quality product, and their iconic coach emblem on every door sill was a reminder of that pedigree. Though Fisher was dissolved in the 1980s, the name endures through the company’s legacy, the family’s philanthropic efforts, and current ties to the industry.
