David is Vice Presdient of Travel Michigan, a division of the Michigan Economic Development Corporation – the official State of Michigan tourism promotion agency. He oversees Travel Michigan's public relations activities. He also manages Travel Michigan's efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion.
Prior to coming to Travel Michigan in October 2002, Mr. Lorenz was the Manager, Partnerships and Promotions, for Meijer, Inc. where he was responsible for the facilitation of collaborative marketing programs with key consumer goods manufacturers.
He also has 14 years' experience in radio broadcasting in roles varying from announcer and news reporter to numerous management positions.
David Lorenz attended Western Michigan University. He lives in Norton Shores with his wife, Roberta, and son, Tyler.