Bill Chapin spent 14 years with American Motors Corporation in various field sales, marketing and product planning positions. For two years, he was on special assignment in Paris helping develop a strategic product plan for Renault and AMC in North America, and launching Jeep Cherokee in Europe. He was named AMC's Director of International Marketing in 1984. Chapin was responsible for all Jeep marketing outside the United States, including the launch of Beijing Jeep. It was a position he held until leaving AMC in 1987 to establish Chapin & Co, an automotive marketing services company. Clients included ASC, CART/IndyCar, Ford Special Vehicle Team, ITT Automotive and Volvo Cars.
In addition to his responsibilities at Chapin & Co, Bill Chapin held an equity position in a Dearborn, Michigan motorsports communications firm between 1991 and 1995. The company was responsible for all worldwide Ford motorsports marketing communications from Formula 1 to drag racing. In 1999, Chapin restructured his company in order to devote more time to the launch of the MotorCities National Heritage Area. MotorCities is an affiliate of the National Park Service dedicated to preserving, interpreting and promoting the automotive heritage of Michigan. As the grandson of Roy D. Chapin, a founder of the Hudson Motor Car Company, and the son of Roy D. Chapin, Jr., former Chairman and CEO of American Motors, Bill Chapin has been involved in the automotive industry his entire life. Bill is a graduate of Babson College, Wellesley MA, 1972.
Automotive Hall of Fame
21400 Oakwood Blvd.
Dearborn, MI 48124