Woodward Avenue Action Association to Break Ground for Pontiac


If you've been to downtown Ferndale lately, you may have seen the Woodward Tribute, just north of Nine Mile on Woodward, installed by the Woodward Avenue Action Association during September 2008. What's a Tributeω A tributes is a 30 ft. glass and solar-powered pillars representing Woodward's innovative and interpretive signage, marketing and branding program. Each Tribute will have a theme that celebrates and tells the Woodward story - whether it's cruising or auto heritage, transportation, innovation and technology or music and culture.

In June 2010, officials from the City of Pontiac, Oakland County, Genisys Credit Union, MotorCities National Heritage Area and the UAW-GM broke ground on the second Tribute to be installed Summer 2010 at the 'teardrop' of the Woodward Loop in Pontiac. The Pontiac Tribute is funded in part by a $100,000 Federal National Scenic Byway grant and matched by a $10,000 MotorCities grant, $5,000 contribution from Oakland County, $5,000 from Genisys Credit Union, and $10,000 from the UAW-General Motors.


The Woodward Pontiac Tribute groundbreaking took place in the median at the corner of Woodward (the Loop) and Whitmore. This area is better known locally as the “Teardrop”. Featured speakers included Pontiac Mayor Leon Jukowski, Oakland County Deputy County Executive, Doug Smith and Pontiac City Council President, Lee Jones. In celebration of Pontiac’s rich auto heritage the Pontiac – Oakland Club International will be displaying the vehicles produced by General Motors in this historic city.

(Left to Right) Heather Carmona, WA3 Executive Director, Brian Yopp, MotorCities Director of Operations, Nancy Darga, MotorCities Interim Managing Director

“This program is one of our key focus areas within our auto heritage tourism promotion. It’s important for us to recognize the past contributions of all 11 communities to Woodward and the world” said WA3 Executive Director, Heather Carmona.

The Tribute project when completed will consist of 25 interpretive signs that describe each community’s contribution to Woodward’s rich history and act as an identifying landmark tying all 11 communities together. The Pontiac Tribute will tell the important story of transportation and its impact on the largest urban center in Oakland County. It is expected the Tribute will be completed mid summer, with an official unveiling in August.

The WA3 is currently siting locations with the CIty of Detroit for the next Tribute and working with the Detroit-Wayne County Joint Building Authority.

Click here for more information on the Woodward Avenue Action Association.

The WA3 is a 501(c)(3) nonprofit, economic and community development organization. Its mission is to enhance and improve the visual, economic, functional and historic character of Woodward Avenue through a local and regional effort. Woodward Avenue is also a member of the prestigious National Scenic Byway’s Collection ®. The America’s Byway ® program is a collection of 151 distinct roadways in America that tell a specific story of America’s history. For membership information, call 248-288-2004 or visit WA3 online at www.woodwardavenue.org
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